“Due to (the) pandemic’s economic impact on the industry and the cancellation of live events, staff furloughs and the suspension of operations for some brands are necessary for the time being,” said an A360 Media statement emailed in response to inquiries by the Southern California News Group. The coronavirus may have been a final straw, initially impacting advertising and wiping out a season of surf contests around the world.
“Surf magazines will find a cozy little niche audience, like vinyl LPs, but with the rare exception, we’re 20 or so years removed from the day when a print article could break a story, set a tone, drive a discussion.” The third issue of The Surfer (Surfer Magazine’s original title) was published in the summer of 1961. “SURFER had been hanging by a thread since it was sold to American Media in early 2019, but the clock has been ticking since Al Gore invented the internet,” surf historian and former SURFER editor Matt Warshaw quipped in a piece published Monday by. Additionally, the internet began providing more immediate and extensive news about surf breaks, design, personalities and contests. Like other traditional media, SURFER suffered from advertisers fleeing to social media and other emerging electronic outlets. A360 Media, formed in August as a merger of American Media and Accelerate360, has several other publications including National Enquirer, Us Weekly and Men’s Journal. He speculated that the decision to issue furloughs was made to allow employees to continue to receive health insurance. “But it was made clear that this was the closure of the title. 2, and told by the parent company, A360 Media, that they were being furloughed from the 60-year-old magazine. Prodanovich said he and the other four full-time staffers were called Friday, Oct. Iconic SURFER magazine publishes last issue after 60 years – Orange County Register Close Menu
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